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Add a Watermark to Images
Put your name or logo on your photos. Set it once and apply it to a whole batch, with control over position, size, transparency, rotation and tiling.
Watermark
Where to put a watermark
Every placement is a trade between how hard it is to remove and how much it interferes with the image. There is no setting that is good at both.
| Placement | Removal difficulty | Intrusiveness |
|---|---|---|
| Corner, low opacity | Low — a crop removes it in seconds | Minimal |
| Centred, very low opacity | Moderate — needs deliberate retouching | Noticeable |
| Tiled across the image | High — covers everything worth taking | Significant |
Most people default to a corner because it looks professional, then are surprised when a cropped copy appears elsewhere. Decide honestly how much you mind: if the answer is "not very", a corner mark is fine and mostly serves as attribution. If the answer is "a great deal", tile it and accept the cost.
Getting the opacity right
Between 25 and 50 percent works for most photographs. Below 20 percent a watermark disappears entirely against busy or bright areas; above 60 percent it starts to compete with the image.
The harder problem is that one setting has to work across a whole batch. White text at 35 percent looks right on a dark photo and vanishes on a bright one. Two things help: turn on the drop shadow, which keeps light text readable over light areas at almost no visual cost, and preview against your brightest and darkest images before committing to a large batch.
Watermarks and marketplace listings
This is worth checking before you watermark a batch of product photos, because the rules differ and one of them is strict.
Amazon does not allow them. Watermarks, logos and added text on the main product image are against Amazon's image requirements, and listings can be suppressed for it. The main image must be the product on a pure white background and nothing else.
Etsy and eBay permit them, but plenty of experienced sellers avoid them anyway — a watermark reads as defensive, and it interrupts the clean product photography that converts best.
Watermarking makes far more sense on blog images, portfolio work, photography you licence, and social posts, where attribution has real value and there is no platform rule against it.
Using a logo instead of text
Upload a PNG with a genuinely transparent background. A logo saved on a solid white rectangle will show that rectangle sitting on top of your photograph, which is the most common mistake here.
It is worth keeping two versions — one light, one dark — and switching depending on the image. A dark logo on a dark photograph is invisible no matter what opacity you choose.
If your logo needs preparing first, the PNG tools will keep the transparency intact, and the resizer can bring an oversized logo down to a sensible working size.
What a watermark actually protects
Not much, and it is better to know that going in. A watermark is a deterrent and an attribution mark, not a security measure. Corner marks are cropped off in seconds, centred ones can be retouched, and automated removal tools have become genuinely good at both.
What it does reliably is make casual reuse slightly inconvenient and make the source obvious when an image is shared onward intact. That is worth something. Just keep your unwatermarked originals, because the watermark is burned into the output permanently and there is no undo.
How to add a Watermark to Images
- Drop the images you want watermarked onto the box above.
- Type your watermark text, or upload a logo file — a transparent PNG works best.
- Position it using the nine-point grid, then adjust size, opacity and rotation. Turn on tiling to repeat it across the whole image.
- Apply to every image in the batch and download them as a ZIP.
Limits worth knowing
Every tool has boundaries. These are this one's, stated plainly so you do not waste time discovering them yourself.
- A watermark is a deterrent, not protection. Anyone determined enough can remove or crop one, and automated tools have got good at it. Place it over an important part of the image if that matters to you.
- Watermarks are permanently burned into the output. Keep your unwatermarked originals.
- A logo watermark scales relative to each image, so a batch of mixed sizes will show slightly different results. Check a couple before committing to a large batch.